The Launch Book

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Motivational Stories to Launch Your Idea, Business or Next Career

Whether we are exploring a new idea, new career, or new endeavor, we encounter self-doubt, fear of failure and risks. Drawing on behavioral economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin's experience in behavioral science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.

DETAILS 

File Size: 1223 KB
Print Length: 126 pages
Publisher: LID Publishing (August 2, 2017)
Publication Date: August 2, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B074JC5L9V

About The Author
Sanyin Siang is on a mission to discover and enable greatness in others. Whether it in her work as a CEO coach, as an educator, startup advisor, author, she teaches individuals and organizations find the champions within themselves and then gives them the tools to keep on winning. Sanyin co-founded and leads Duke University's Coach K Center on Leadership & Ethics at its Fuqua School of Business. She is an Adjunct Associate Professor with Duke's Pratt School of Engineering. She is also an Advisor for GV (Google Ventures), a Faculty with Storylab at Duke, and a Sr. Advisor with Dan Ariely's behavioral economics center. Her ideas on leading change, bridging across divides, network leadership, power of stories, and team-building has been featured in Fortune, Forbes, Huffington Post, and the Wall Street Journal. Sanyin also shares 140 characters of insights on Twitter and LinkedIn (@SanyinSiang) to her 900,000+ followers.

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