Do you have a favorite store that you visit frequently, where the employees know your name and buying preferences? What about the barista at Starbucks who knows just how you like your coffee? Isn't that why you keep going back?
That's the hallmark of a truly successful talent brand―when the hearts and minds of an organization's employees are fully aligned with their product brand. Talent branding is the fulfillment of a promise of the employee experience. It is informed with every interaction by employees in the organization, from pre-employment vetting to post-employment separations. It is the dialogue of that experience, owned by every past, present, or potential employee, and visible everywhere.
Drawing upon years of experience as founder and chief branding officer of the New York-based branding and communications agency Brandemix, Ordioni outlines the process for creating the key framework for your talent brand architecture. The Talent Brand guides the reader through Brandemix's carefully constructed process, providing complete access to branding tools, brainstorming templates, and learning resources. You only get one reputation, and The Talent Brand will show you how to create the reputation that drives business results.
Hardcover: 254 pages
Publisher: LID Publishing (November 27, 2017)
Product Dimensions: 6.5 x 1 x 9.2 inches
Shipping Weight: 13.6 ounces
About The Author
Jody Ordioni is a keynote speaker, author, founder and chief branding officer of Brandemix—a New York-based branding and communications agency that solves challenges through defining and marketing organizational culture to the people who drive business forward. With experience working across a wide range of industries from retail and tech to non-profit and healthcare, she is best-known for her work in keeping the relationship between the employee and employer authentic, engaging and true to the company's brand.
In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace.
Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.
Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
Written with humor and wisdom,Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Hardcover: 240 pages Publisher: Knopf; 1 edition (March 12, 2013) Language: English ISBN-10: 0385349947 ISBN-13: 978-0385349949 Product Dimensions: 5.9 x 1 x 9.5 inches Shipping Weight: 1 pounds
About the Author
Sheryl Sandberg is chief operating officer at Facebook, overseeing the firm's business operations. Prior to Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton, a management consultant with McKinsey & Company, and an economist with the World Bank.
Sheryl received a BA summa cum laude from Harvard University and an MBA with highest distinction from Harvard Business School.
Sheryl is the co-author of Option B: Facing Adversity, Building Resilience, and Finding Joy with Wharton professor and bestselling author Adam Grant, which will be released April 24, 2017. She is also the author of the bestsellers Lean In: Women, Work, and the Will to Lead and Lean In for Graduates. She is the founder of the Sheryl Sandberg & Dave Goldberg Family Foundation, a nonprofit organization that works to build a more equal and resilient world through two key initiatives, LeanIn.Org and OptionB.Org (launching April 2017). Sheryl serves on the boards of Facebook, the Walt Disney Company, Women for Women International, ONE, and SurveyMonkey.
The Science and Art of Self-Assurance -What Women Should Know
New York Times bestseller
Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.
Is confidence hardwired into the DNA of a lucky few, or can anyone learn it? Is it best expressed by bravado, or is there another way to show confidence? Which is more important: confidence or competence? Why do so many women, even the most successful, struggle with feelings of self-doubt? Is there a secret to channeling our inner confidence?
In The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world’s leading psychologists who explain how we can all choose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.
Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That’s the good news. You won’t discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won’t find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.
Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.
Hardcover: 256 pages Publisher: HarperBusiness; 1 edition (April 15, 2014) Language: English ISBN-10: 006223062X ISBN-13: 978-0062230621 Product Dimensions: 6 x 0.9 x 9 inches Shipping Weight: 14.4 ounces
About the Authors
Katty Kay is the anchor of BBC World News America, based in Washington DC. She is also a frequent contributor to Meet the Press and Morning Joe. She is a regular guest host for the Diane Rehm show on NPR. She is the co author of the New York Times bestseller Womenomics. Her new book, also with Claire Shipman, is The Confidence Code.
Katty grew up in the Middle East, where her father was a British diplomat. She studied French and Italian at Oxford University and worked as a foreign correspondent in Africa and Japan before settling in the US in 1996. She speaks fluent French and Italian and what she describes as rusty Japanese.
Claire Shipman is a regular contributor to "Good Morning America" and other national broadcasts for ABC News. She joined the morning broadcast in May of 2001 and is based in the network's Washington, D.C., bureau. Shipman regularly interviews influential newsmakers for the network. Over the years she has conducted in-depth interviews with Presidents George Bush and Bill Clinton, U.S. Secretary of State Hillary Clinton, Vice Presidents Dick Cheney and Al Gore, Queen Rania of Jordan, Gov. Arnold Schwarzenegger and numerous others. She spent 5 years reporting from Moscow for CNN, and will never forget the sight of Boris Yeltsin on a tank, and citizens tearing down statues of Vladimir Lenin.
Shipman began her broadcasting career as a production assistant and intern at CNN's bureau in New York City. She holds a graduate degree in international affairs from Columbia University and a Bachelors of Arts in Russian studies from Columbia University, where she graduated magna cum laude. She is currently a Columbia University Trustee. A native of Columbus, Ohio, Shipman resides in Washington, D.C., with husband Jay Carney and their two children, Hugo and Della.
Everywhere you turn, you see people on cell phones, laptops and other technology. People rarely look up to actually talk to one another. Sadly, many family dinners are spent answering calls and texting rather than sharing stories and building memories. Beyond the virtual technology of the modern world, real life passes many of us by. Beyond this hectic, fast-paced, demanding life, there is a place and time where we can pause, find meaning, get clarity, experience joy and rediscover experiences that illuminate our life. I call these our magical moments…Come, let me take you there…
Paperback: 254 pages Publisher: Morgan James Publishing (August 4, 2015) Language: English ISBN-10: 1630474975 ISBN-13: 978-1630474973 Product Dimensions: 6 x 0.6 x 9 inches Shipping Weight: 12.8 ounces
About the Author
As a peak performance success coach, an author and an international speaker, Gina inspires people to live the life of their dreams. Her EOS program series teach people to find the true balance between their demanding fast paced technologically focused lives and the joy in pausing to appreciate the magical moments in life. Through this process, people discover what their life really means at a deeper level.
Gina is certified practitioner in the area of Neurolinguistics (NLP), a certified instructor for the Chopra Center, and a lead facilitator for the Anthony Robbins Foundation Making Strides Program. She is also an instructor for Draper University of Heroes, an internationally recognized school for leadership and young entrepreneurs from around the world.
Gina is a graduate of the Boalt Hall School of Law at the University of California in Berkeley, practiced law in San Francisco, was the CFO for a financial firm, runs her own real-estate investment firm and teaches around the world. Her true inspiration comes from her loving husband Greg, their five children and their many friends and magical moments they continue to share together.
Visiting India years ago, Dr. Sharon Predovich noticed that national ministers addressed her as Mom. This also proved true in Africa and Asia, and happened so often that it caught her attention. The term Mom sounded so personal and endearing when bestowed on a mere visitor to their nations. Searching the Scriptures, Dr. Sharon noticed the phrase father of nations and wondered if mother of nations was also mentioned. She found her answer in Genesis 17:16 when the Lord said to Abraham concerning Sarah, his wife, I will bless her and also give you a son by her ... and she shall be a mother of nations. Through the Word, the Holy Spirit started to speak to Dr. Sharon about the spiritual need of the nations, Sarah s call, and the importance of spiritual mothers and fathers working together to produce leaders in God s kingdom and effect global impact. The conclusions of this Spirit-led journey make up the contents of this book. May you be blessed by this revelation, but more importantly, may you be spiritually awakened and activated to walk in this pivotal role yourself!
Paperback: 144 pages Publisher: Deeper Revelation Books (May 23, 2014) Language: English ISBN-10: 0942507967 ISBN-13: 978-0942507966 Product Dimensions: 6 x 0.3 x 9 inches Shipping Weight: 6.4 ounces
About the Author
DR. SHARON PREDOVICH is one of God s chosen vessels for these last days. Known as a Mother of Nations, her heart for people takes her around the world in ministry. She is gifted with apostolic oversight and prophetic insight, a true pioneer among women ministers. Her legacy is one of walking in the anointing and gifts of the Holy Spirit, and loving people with great compassion. She and her husband, Bill, pastor Resurrection Life Church in Eden Prairie, Minnesota.